The Right Time Will Never Come (to Set Big Goals)
- Jun 5
- 5 min read
Development as a Marathon Piece 4: Dallas White Rock Marathon, December 2010

There is something you want to pursue. A goal, a project, a hard decision, a change in
your program. And there are reasons you haven’t started yet, and the reasons are real.
The year is full. The season is in progress. The conditions are not right.
I want to tell you about the year I qualified for the Boston Marathon, and why it’s the
closest thing I have to evidence that the conditions will never be right, and that the work
has to begin inside your life, or it never begins at all.
What 2010 contained
I came home from Iraq in 2009. The next year was the integration year between
deployments, which sounds tidy. It wasn’t. Our family bought our first house. I moved
from squadron XO to brigade XO, a role with more scope and longer hours. In October,
our son Adam was born. Fifth child. First son.
And in the middle of all of that, somewhere in the spring of 2010, I decided I was going
to qualify for the Boston Marathon.
I had run a 3:28 at San Antonio in November 2008 and walked away thinking I could
probably run a 3:15. But it was only after I came home from Iraq in 2009 that the next
thought arrived: a 3:15 would qualify me for Boston. And it was only somewhere in the
spring of the next year, in the middle of everything 2010 was already going to be, that I
decided to actually go after it. I had eight or nine months to deliver on the biggest
running goal I had ever set, in the worst year I could have picked to set it.
How the training fit
It fit because I made it fit and had all the right help. Not because the year had room for
it. It fit because I had decided this was the year I was going to deliver on the 3:15, and I
was going to put the training into whatever stretches of the calendar were available,
which was usually early morning before the kids and the staff were up.
None of it would have been possible without my wife agreeing to the plan and carrying
the household through a year that included a newborn, a recent move, and her
husband’s brigade XO hours. I had to step up in different ways and still pull my weight
at home; it just looked a little different. Ambitious goals in busy seasons depend on
someone else absorbing the load that the ambition creates. That bill came due in our
family in a hundred small ways that year, and she paid it.
The training itself was unremarkable. Be consistent. Stack the days. Sleep when I could.
Eat what supported the work. Run the workouts on the days they were scheduled. I had
learned from San Antonio that the work was what produced the capacity. So I did the
work.
Race day
Dallas, December 2010. Cold morning. I ran the race I had trained to run. Same as San
Antonio, the body did what the work had built it to do.
Somewhere around mile twenty-three, I did the math in my head and realized I had the
qualifying time in the bag. I was on pace. I was running well. The legs were under me.
And for the last three miles I floated. There’s no other word for it. The work was done.
The race had already been won, in a sense, in the months that had produced the body
that was now carrying me to the line. All I had to do was let the last three miles happen.
I have run many miles in my life, and I cannot remember any that felt as light as those.
I crossed the line at 3:15. Qualified for Boston.
What I keep coming back to
There were many reasons not to chase a 3:15 in 2010. They were all real. A newborn is a
real reason. A brigade XO job is a real reason. JRTC and a looming deployment are real
reasons. Buying a first house is a real reason. None of these were excuses I was making
up. They were the actual conditions of my life that year, and any reasonable person
looking at the calendar would have said: Maybe try this in 2012. Maybe try this after the
deployment. Maybe try this when things settle down.
The conditions of your life are not going to settle down. They will be replaced by
different conditions that will be just as complete as the current ones. The brigade XO
year was followed by the deployment year, which was followed by the recovery year,
which was followed by the next assignment, which was followed by the next set of
children’s milestones, which has been followed by every year since.
Which is the lie that right-time thinking depends on. The lie is that there is a future
stretch of your life where the conditions will be cleaner than they are now. There isn’t.
The version of your life that’s coming will be full of things you can’t see yet, and the goal
you’ve been deferring will still be deferred, and the reasons you’re using now to wait will
be replaced by different reasons that feel equally real.
This isn’t a willpower argument. I’m not telling you to grit your teeth harder. The
reasons to wait are real, and I’m not asking you to pretend they aren’t. I’m telling you
that waiting for them to disappear is a category error, because the conditions of a full life
are the conditions in which the work has to happen, or it never happens.
You should set the big goal anyway. Not the safe goal calibrated to the busy year. The big one. The one that scares you a little when you write it down. Because the truth is, the
year that’s coming will be full, whether you’re aiming at something significant or not.
The conditions are going to be hard either way.
For everything in our lives (personal or professional), if we don’t name it, commit to it,
and put in the work, the big things will never happen. If it’s important to you, schedule it
and prioritize it. You’ll never be closer to accomplishing something than you are right
now.
The work begins now, or it doesn’t begin. And the goal you set should be the one that
matches what you actually want, not the one that fits the year you wish you had.
One question to sit with
What’s the big goal you’ve been deferring until the conditions are right? What would it
look like to set it anyway, knowing the conditions will never be right, and to start the
work now?
Next week: Boston, April 2015. The race I qualified for in 2010 but couldn’t run for
years, and the mile that changed how I thought about goals altogether.




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