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Culture


The Dabo Swinney Purpose Paradox...And Why It Isn’t One
Why do we assume coaches must choose between winning games and developing people? This reflection challenges that false tradeoff and shows how trust, purpose, and discipline create teams built to last.
6 days ago


What Vanderbilt Built and Florida State Lost: How Championship Culture is Built in the Offseason
In December 2021, Vanderbilt football entered the offseason with one of the toughest starting points in college athletics. A 2–10 record. An 0–9 campaign the year before. A roster thin on SEC-level depth. The program had spent decades and was labeled a conference doormat. Competitive confidence wasn’t something Vanderbilt had misplaced — it was something the program had never truly possessed. So when Clark Lea took over, he wasn’t reviving an old contender. He was building a
Nov 28, 2025


Different Arenas. Same Demands: Victory Starts with Culture, on the Battlefield and in the Locker Room
Spend any time on a practice field and in a motor pool, and you’ll notice similarities in language. We rally around the mission, refuse to let our teammates down, preach next man up, and dig deep when it’s the fourth quarter. We leave it all on the field and trust the process. The vocabulary overlaps so naturally that it almost goes unnoticed. But the real connection isn’t linguistic—it’s foundational. The language is the echo. The roots run much deeper.
Nov 14, 2025


Creating a Championship Culture
Let’s be real—the word "culture" gets tossed around so much these days it’s almost lost its meaning. But here’s the thing: most people talk about culture without agreeing on what it actually is, let alone how to build a good one. So, before we go any further, let’s check what the dictionary says (yeah, I know—cliché, but hear me out). “The arts and other manifestations of human intellectual achievement regarded collectively.” Nah. “The customs, arts, social institutions, and
Oct 20, 2025


The Culture Ceiling: When Football IQ Isn’t Enough
A case study on Brian Kelly, Jimbo Fisher, and what their stories say about program leadership. When Brian Kelly left Notre Dame for LSU and Jimbo Fisher jumped from Florida State to Texas A&M, both hires looked like slam dunks. Proven winners. National-championship pedigrees. Command presence. Every athletic director’s dream: “Let’s get a sure thing.” Still, both tenures ended the same way. They fell short of expectations and lost the excitement that accompanied their arriva
Oct 13, 2025
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