Assistant Coaches

Leaders love to talk about motivation. How to create it, how to inspire it, and how to get more of it from their teams. But here is the reality many leaders miss: by the time performance is being tested, it is usually too late for motivation. Years ago, while commanding at Fort Lewis, I was out for morning PT when I came across a soldier taking his Army physical fitness test. He was on the two-mile run, grinding through the turnaround point at the one-mile mark. Running besid

You might have heard the saying, “where you sit is where you stand.” Our views are shaped by our own experiences. Whether you’re a parent, a child, a frontline worker, or an executive, everyone sees decisions differently. This dynamic is no different in athletics. Early in my career, I was often a lieutenant, not just by rank but in how I acted. I worked hard, followed orders, and sometimes quietly disagreed with my commander’s choices or approach. Like many young leaders, I