Let’s be real—the word "culture" gets tossed around so much these days it’s almost lost its meaning. But here’s the thing: most people talk about culture without agreeing on what it actually is, let alone how to build a good one. So, before we go any further, let’s check what the dictionary says (yeah, I know—cliché, but hear me out). “The arts and other manifestations of human intellectual achievement regarded collectively.” Nah. “The customs, arts, social institutions, and

A case study on Brian Kelly, Jimbo Fisher, and what their stories say about program leadership. When Brian Kelly left Notre Dame for LSU and Jimbo Fisher jumped from Florida State to Texas A&M, both hires looked like slam dunks. Proven winners. National-championship pedigrees. Command presence. Every athletic director’s dream: “Let’s get a sure thing.” Still, both tenures ended the same way. They fell short of expectations and lost the excitement that accompanied their arriva