Sports, man. What a game. And yes — coaching matters. Leadership matters. Previously, I wrote that “if you want to win championships, you need to build a championship culture — on purpose.” The 2025–26 Indiana Hoosiers just demonstrated that lesson with a clarity that should force every athletic director, business leader, and sports fan to recalibrate their thinking about what winning really takes. They didn’t just get better players. They didn’t just get richer boosters. The